In 2011, my friend John and I were talking about the incredible success his hardware store was having selling handmade pottery. It was colorful and different and customers loved it! John was convinced that other stores like his could have similar success if only they had access to these kinds of unique products. I believed he was right and so I offered to come to work for him and help get his idea off the ground. Two weeks later, Avera Products was founded as a wholesale supplier of lawn & garden products to serve the needs of independent retailers. That heritage lives on today as we continue to design and develop unique, high quality products that create an exciting shopping experience for your customers.